Always-On Fundraising: Building a Sustainable Content Engine with Volunteers & Staff

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Always-On Fundraising: Building a Sustainable Content Engine with Volunteers & Staff

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November 20, 2025

A Strategic Masterclass by Vidzero & Call to Action

If you're feeling the pinch of competitive appeal periods and watching your acquisition costs climb, you're not alone. The charities exceeding their fundraising targets aren't just running bigger appeals—they're building always-on fundraising systems that acquire donors, drive engagement, and generate income year-round.

In this practical webinar, Call To Action and Vidzero will show you how to build a sustainable content engine using volunteers and staff, without breaking the bank. You'll learn the strategic framework for always-on fundraising, how video fits at every stage of the donor journey, and how to create professional content using smartphones and the people already in your organisation. Whether you're just getting started or looking to scale your digital fundraising, this session will give you a clear roadmap to reduce your reliance on appeal periods and build deeper donor relationships.

Jack Biss: Founder of Call To Action, an integrated marketing and fundraising agency dedicated to driving results for not-for-profits.

Adrian Szonyi: Co-Founder of Vidzero, leading corporate video storytelling agency on a mission to deliver 100 pro-bono videos for Australian charities.

You'll Learn:

What is Always-On fundraising and why it's important

The donor journey framework for Always-On fundraising

Where to use video content and what's working across industry

How to create scalable video content on a limited budget

How to use your volunteers and staff to create a sustainable content engine

Perfect For:

Marketing, Content and Brand Managers

Fundraising Managers

Charity Founders/ CEOs

When:

1:00pm (AEDT) 20th Novemebr 2026

The webinar will run for 1 hour.

How much will it cost?

It's free!

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